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Many people (professionals, educators, contractors,
architects, students, home users) now typically have access to the Internet during at
least part of the day.It is a lot
easier to quickly search for information (using the power of the World Wide Web search
engines) than flipping through newspapers, phone books or the yellow pages.
As a business or professional, marketing
products or services, it is important for you to have a presence on the Web so that you
will not be excluded from these first level inquires.
An Internet presence is a sign of
being "current".
"If they are not on the Web, maybe we should do business with
someone who is."
Many business are publishing newsletters, brochures
and flyers. These publications incur creation, printing, handling and mailing costs.
In contrast, publishing on the Internet generally requires only the creation aspect, where
publishing to the World Wide Web is part of the creation function. This can
significantly reduce publishing costs. We recommend that you use the Web to provide
important, up-to-date information to your clients and customers to both educate and
inform.
On the Web, as quickly as you can create it, you can
"print" or publish it......
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